Connecting Multimedia Publishers with The Right Audience.
Whether sitting in the crowded reception area of a beauty salon, or awaiting car repairs at an auto body shop, the waiting game can feel more like a drag than a game for the over-booked, always-busy consumer.
That’s why, over 30 years ago, a team of data wizards created Waiting Room Subscription Services: to deliver relevant, meaningful magazine content to the especially receptive and captive audiences waiting across the country.
From pediatrician offices to high-end spas, our magazine publishing partners engage over 200 million readers annually across the thousands of public venues in our network.
Some of the high-traffic retail sectors we reach include:
You name your target criteria and we’ll find the audience.
And if you’re not sure of your target audience, no sweat…our team of marketing gurus will put together a complimentary recommendation for you, based on existing reader demographics and insights pulled from our comprehensive consumer database.
Some of the iconic publishing brands we’re proud to partner with include:
- Conde Nast
- American Media Inc.
We recognize that each online and offline magazine publisher is perfectly unique. Which is why we design custom marketing distribution plans for each.
And while the audience development roadmap for each publisher is different, all of our marketing plans are designed to meet the following goals for our publisher clients:
- Expand audience reach and influence.
- Enhance the size and quality of the customer database.
The Behind-the-Scenes Magic:
- We have developed a “Best Reader Model”: our approach to gleaning the unique traits of your existing customer files and overlay across our extensive prospect pool, ensuring a location list that closely resembles the characteristics of your current subscriber base.
- We partner with leading information service companies including MRI, Experian’s Mosaic, Fortune 100, and PRIZM.
- Our customer database is updated frequently, ensuring over 99% postal compliance.
And That’s Not All…
We’ve developed a cutting edge magazine cover wrap program, marrying advertisers with the audiences they are looking to reach.
Looking to advertise wedding rings? Advertise across magazine copies placed in bridal boutiques nation-wide through one easy step…a chat with our team!
Public Place Subscriptions by the Numbers
(As confirmed by Gfk MRI’s Survey of the American Consumer)
Of adults have reported reading a magazine outside of the home in the last month and actively seek out their favorite magazines when sitting in waiting rooms.
On average, each public place subscription generates 19 unique readers per copy.
Targeted audiences: we carefully select each location for your magazine to ensure your publication reaches your target demographic.