Allen Edmonds: Case Study
Case Study Details
Goal Objectives
Build and drive traffic to Allen Edmonds' website, allenedmonds.com, and convert affluent consumers into registered users.
- Target: Affluent users ages 25–54
- Volume: 375,000 leads at CPL rates
- End Goal: Deliver 300,000 verified email/CASS leads in real time
- Duration: 12 months
- Medium: Display Ads
Our Methods
- ❯Fully customized hosted microsite
- ❯Fully customized hosted HTML auto responder
- ❯50% national delivery, 50% within key target DMAs
- ❯Optimization within channels which yielded the most qualified leads
- ❯Data collected included first name, last name, email, gender, zip code, DOB, brand consumption figures, category consumption figures, and complete audience psychographic analysis
The Opt-In Process
01
Ad Units Served
Display ads served to potential leads across our publisher network
02
Users Click to Lead Form
Users click through to a fully customized Allen Edmonds hosted microsite
03
Targeted Email Communications
Successful leads receive targeted email communications via custom HTML auto responder
The Results
- ✔Successfully targeted affluent customers via our publisher network
- ✔ZERO faulty leads delivered to client
- ✔Exceeded lead goal by 25%
- ✔Provided data analysis for all demographic/psychographic information collected (male/female ratio, top performing zip codes, highest yielding age groups, brand consumption levels, competitor consumption levels)
- ✔Client saw a 230% increase in database size and higher email marketing performance metrics (avg. open rate 15%)
25%
Exceeded Lead Goal
230%
Database Growth
15%
Avg. Email Open Rate